Just Do It
Explore Nike's game-changing sneaker tech—from Air cushioning to Flyknit—and the relentless spirit behind the Swoosh.
Knight and Bowerman set out to rethink running shoes; the rest is sneaker history.
The 1971 Swoosh and waffle outsole disrupted the track, while Air technology redefined cushioning for athletes and collectors alike.
Nike continues to push boundaries—carbon plates, recycled materials, and digital customization—fuelled by the 'Just Do It' ethos.
The founders begin importing Onitsuka Tiger shoes to the U.S.
Company rebrands to Nike, introducing the Swoosh and waffle shoe sole.
Wieden+Kennedy coins the iconic three-word call to action.
In-depth reviews and analysis of most popular and innovative Nike sneaker models
Get an in-depth review of the Nike Air Max 270. We cover comfort, sizing, durability, style, and value to see if it's the right fit for you.
The iconic Nike Air Max 90 blends timeless athletic heritage with lifestyle appeal, offering exceptional comfort for wide feet and versatile styling across various outfits.
An in-depth review of the iconic Nike Air Max 95. Explore its design, comfort, fit, durability, and style to see if it's worth the price.
Nike Air Monarch IV review: The ultimate dad shoe analyzed. We test comfort, durability, and the notorious squeak of this budget-friendly icon.
Nike Alphafly 3 Review: The ultimate marathon racing shoe tested. Discover pros, cons, sizing advice, and why it reigns supreme for elite runners.
Discover more Nike sneaker reviews and find your perfect pair
Browse ReviewsCommon questions about Nike sneakers answered by our experts
Graphic-design student Carolyn Davidson created it in 1971 for $35.
Currently the ZoomX Vaporfly 3, featuring a Pebax plate and ZoomX foam.
Yes—'Next Nature' lines use at least 50% recycled content without sacrificing performance.
Explore our comprehensive Nike reviews, comparisons, and style guides to make the best choice for your lifestyle and needs.