Just Do It
Explore Nike's game-changing sneaker tech—from Air cushioning to Flyknit—and the relentless spirit behind the Swoosh.
Knight and Bowerman set out to rethink running shoes; the rest is sneaker history.
The 1971 Swoosh and waffle outsole disrupted the track, while Air technology redefined cushioning for athletes and collectors alike.
Nike continues to push boundaries—carbon plates, recycled materials, and digital customization—fuelled by the 'Just Do It' ethos.
The founders begin importing Onitsuka Tiger shoes to the U.S.
Company rebrands to Nike, introducing the Swoosh and waffle shoe sole.
Wieden+Kennedy coins the iconic three-word call to action.
In-depth reviews and analysis of most popular and innovative Nike sneaker models
Nike Zegama 2 Review (2026): ZoomX foam meets Vibram Megagrip in this premium max-cushion trail runner. Read our analysis on comfort, fit, and performance.
Nike Structure 26 Review (2026): A stable, plush daily trainer with ReactX foam. We analyze fit, durability, and performance for overpronators.
Nike Invincible 3 review: Detailed analysis of the max-cushion trainer. Discover if the ZoomX foam delivers cloud-like comfort or just extra weight.
Nike Pegasus 41 Review (2026): A deep dive into the comfort, specs, and durability of Nike's iconic workhorse. Is ReactX foam worth the upgrade?
In-depth Nike Vaporfly 4 review. We break down its lightweight design, ZoomX energy return, and durability to see if it earns its elite status.
Discover more Nike sneaker reviews and find your perfect pair
Browse ReviewsCommon questions about Nike sneakers answered by our experts
Graphic-design student Carolyn Davidson created it in 1971 for $35.
Currently the ZoomX Vaporfly 3, featuring a Pebax plate and ZoomX foam.
Yes—'Next Nature' lines use at least 50% recycled content without sacrificing performance.
Explore our comprehensive Nike reviews, comparisons, and style guides to make the best choice for your lifestyle and needs.