Nike

Just Do It

Explore Nike's game-changing sneaker tech—from Air cushioning to Flyknit—and the relentless spirit behind the Swoosh.

Square image of a Nike-style Air Max runner cutting through a red light swoosh on a white-to-red gradient background.

The Nike Story

Knight and Bowerman set out to rethink running shoes; the rest is sneaker history.

The 1971 Swoosh and waffle outsole disrupted the track, while Air technology redefined cushioning for athletes and collectors alike.

Nike continues to push boundaries—carbon plates, recycled materials, and digital customization—fuelled by the 'Just Do It' ethos.

Nike Milestones

1964

Blue Ribbon Sports

The founders begin importing Onitsuka Tiger shoes to the U.S.

1971

Birth of Nike & Swoosh

Company rebrands to Nike, introducing the Swoosh and waffle shoe sole.

1988

'Just Do It' Tagline

Wieden+Kennedy coins the iconic three-word call to action.

Nike Comparisons

Side-by-side comparisons to help you choose between different Nike models

Comparison Updated Recently

Adidas Samba OG Shoes vs Nike Dunk Low

Adidas Samba OG in classic white leather with black three stripes, featuring light gray suede toe overlay, blue trefoil logo on tongue, gum rubber sole, and iconic soccer-inspired silhouette with heritage details.

Adidas Samba OG Shoes

Nike Dunk Low in the black and white 'Panda' colorway with perforated toe box and classic basketball-inspired silhouette.

Nike Dunk Low

Adidas Samba or Nike Dunk? Our comparison reveals the best shoe for style, daily comfort, and overall value. Get the final verdict before you buy.

View Comparison

Nike Sneakers FAQ

Common questions about Nike sneakers answered by our experts

Who designed the Nike Swoosh?

Graphic-design student Carolyn Davidson created it in 1971 for $35.

What is Nike's most cushioned marathon racer?

Currently the ZoomX Vaporfly 3, featuring a Pebax plate and ZoomX foam.

Does Nike offer sustainable shoes?

Yes—'Next Nature' lines use at least 50% recycled content without sacrificing performance.

Find Your Perfect Nike Sneakers

Explore our comprehensive Nike reviews, comparisons, and style guides to make the best choice for your lifestyle and needs.