Puma

Forever Faster

Explore Puma’s fast-paced innovations—from the Suede to Deviate Nitro—and the brand’s ‘Forever Faster’ mission to be the world’s fastest sports brand.

Red PUMA running shoe, possibly a FAST-R or similar performance model, shown in motion with a dynamic effect. The white PUMA Formstrip is prominent.

The Puma Story

When Rudolf split from his brother’s workshop, he laced speed into every stitch—and Puma sprinted onto the world stage.

Early football boots and track spikes won medals; the 1968 Suede became a civil-rights icon on Tommie Smith’s podium stand.

Today, carbon-plated marathon racers share shelves with street-ready RS-X revivals, all under the rallying cry ‘Forever Faster’.

Puma Milestones

1948

Company Founded

Rudolf registers ‘PUMA Schuhfabrik’ in Herzogenaurach.

1968

Rise of the Suede

Tommie Smith’s raised-fist moment cements the Suede in pop culture.

2024

Next-Gen ‘Forever Faster’ Campaign

Puma doubles down on speed-centric brand positioning across all sports.

Puma Sneakers FAQ

Common questions about Puma sneakers answered by our experts

Do Puma shoes fit true to size?

Lifestyle classics generally run true; performance running models can feel snug—consider half-up sizing for wider feet.

Is Puma still a family-run company?

No—Puma is now publicly traded, though its headquarters remain in Herzogenaurach where the Dassler legacy began.

What makes Deviate Nitro foam special?

It uses nitrogen-infused PEBA for ultralight, responsive cushioning in long-distance racing.

Find Your Perfect Puma Sneakers

Explore our comprehensive Puma reviews, comparisons, and style guides to make the best choice for your lifestyle and needs.