Asics

Sound Mind, Sound Body

Shop ASICS’ GEL cushioning and METASPEED racers while exploring the brand’s wellness-first philosophy.

Square image of a cobalt-blue ASICS Gel-style shoe with glowing gel pods against a clean white backdrop.

The Asics Story

Post-war Kobe shoemaker Kihachiro Onitsuka believed sport could rebuild youth morale.

Starting with basketball shoes made from repurposed rubber, ASICS introduced GEL cushioning in 1986, transforming shock absorption.

The brand now runs human-performance labs that study gait, mental health, and sustainability, keeping the founding ethos alive.

Asics Milestones

1949

Onitsuka Co. Founded

Basketball sneakers for post-war Japanese youth.

1977

ASICS Name Adopted

Merger forms ASICS, embracing ‘Sound Mind, Sound Body’.

2021

Metaspeed Series

Carbon-plated racers compete on the world marathon stage.

Asics Comparisons

Side-by-side comparisons to help you choose between different Asics models

Comparison Updated Recently

Asics Gel-Cumulus 27 vs Hoka Clifton 9

An image of a pair of sneakers Asics Gel-Cumulus 27

Asics Gel-Cumulus 27

Light gray Hoka Clifton 9 running shoes with thick white midsoles and black outsoles, featuring the HOKA logo on the side.

Hoka Clifton 9

Hoka Clifton 9 or ASICS Gel-Cumulus 27? Find out which cushioned daily trainer wins on comfort, performance, and value in our head-to-head review.

View Comparison

Asics Sneakers FAQ

Common questions about Asics sneakers answered by our experts

What does ASICS stand for?

It’s an acronym of the Latin phrase ‘Anima Sana In Corpore Sano’—‘a sound mind in a sound body’.

Which ASICS shoe suits over-pronators?

The Gel-Kayano and GT-2000 lines provide reliable stability features.

Is ASICS environmentally conscious?

Yes—ASICS pledges net-zero carbon by 2050 and uses recycled polyester uppers across key lines.

Find Your Perfect Asics Sneakers

Explore our comprehensive Asics reviews, comparisons, and style guides to make the best choice for your lifestyle and needs.