New Balance 327 Complete Review

Since its debut in 2020, the New Balance 327 has exploded onto the scene, quickly becoming a modern classic beloved by sneakerheads and casual wearers alike. Its unique design, which cleverly merges '70s running shoe heritage with contemporary style, has made it a versatile staple in wardrobes everywhere. Let's be real, this isn't your high-performance athletic shoe; it's a stylish, comfortable choice perfect for daily life, but it's not without its quirks.

Quick Take

Overall Rating: 4.5/5

Best For: Casual wear, fashion statements, long walks, travel

Key Strengths: Distinctive retro-modern look, excellent comfort, versatile styling, strong traction

Notable Limitations: Inconsistent sizing, limited arch support, potential for heel blisters during break-in

What Makes the New Balance 327 Stand Out?

The New Balance 327 stands out primarily due to its distinctive retro-modern aesthetic. Designer Charlotte Lee masterfully blended elements from 1970s New Balance running shoes—like the 320, 355, and SuperComp—into a fresh, contemporary silhouette. The oversized "N" logo, angular wedge midsole, and aggressive lugged outsole that extends up the heel are signature features that turn heads. This unique design makes the shoe incredibly versatile, easily paired with everything from casual streetwear to more dressed-up ensembles. One customer on Zappos raved, "These shoes are not only super cute and stylish but also really comfortable! They go with everything from jeans to dresses." It's this chameleon-like ability to fit into various fashion contexts that has cemented the 327's status as a modern classic.

Real Customer Experiences

• Comfort is King (Mostly): The overwhelming majority of wearers praise the 327 for its out-of-the-box comfort. The cushioned EVA midsole provides excellent shock absorption, making it a favorite for long days of walking or standing. Many users have reported wearing them for extended periods, walking over 10,000 steps without fatigue.
• Sizing is a Gamble: The most common complaint revolves around inconsistent sizing and a narrow fit. The advice varies wildly: some say go true to size, others recommend sizing up by a half or even a full size. It seems to depend heavily on your foot shape and the specific colorway you choose. Those with wider feet often find the toe box and midfoot area too snug.
• Style Over Substance: While celebrated for its looks, the 327 is not a performance athletic shoe. It lacks the advanced technologies found in dedicated running models. Users are generally satisfied as long as they understand they're buying a fashion sneaker, not a technical trainer.

"I love the way they look and get compliments all the time, but I definitely wouldn't wear them for a serious workout. They're my go-to for running errands and casual Fridays at the office." - Review from New Balance website

"I really wanted to love these shoes, but they're just too narrow for my feet. Even after sizing up, they felt tight and uncomfortable. Had to return them." - Review from Zappos

Design and Build Quality

The New Balance 327’s design is a thoughtful homage to the brand's 1970s running heritage, reimagined for today's streets.

• Upper: The upper typically features a mix of materials, most commonly suede overlays on a nylon or mesh base, which gives it that classic runner vibe and ensures good breathability. However, be aware that material quality can vary between different colorways. Some users have pointed out that certain versions use "stiff plastic-like uppers" or vinyl "N" logos that can feel cheap and may be prone to cracking over time. So, it’s worth checking the specific materials of the pair you're eyeing.
• Midsole: The midsole is where the magic of comfort happens. It’s made of a thick slab of EVA foam that provides excellent cushioning and shock absorption, making it perfect for walking on hard city pavements. Lab tests confirm its superior shock-absorbing capabilities, rating it 27.6% better than the average sneaker. The flared design not only adds to the shoe's unique look but also provides a stable base.
• Outsole: You can't miss the 327's aggressive, studded rubber outsole. Inspired by the New Balance 355 trail running shoe, it wraps up the heel in a distinctive "fang" design. This isn't just for show; it delivers fantastic traction and grip on various surfaces, making you feel secure with every step.
• Weight: Despite its chunky appearance, the 327 is surprisingly lightweight. A men's size 9 weighs around 303.8 grams (10.7 oz), and a women's model comes in at about 253.6 grams (8.9 oz), contributing to its all-day comfort.
• Special Technologies: Here’s the thing: the 327 doesn't pack in New Balance's high-tech running features like ENCAP or ABZORB. Its strength lies in its simple, effective design focused on style and casual comfort.
• Durability Issues: While generally well-made, some users have reported issues. The most common complaints are about stitching coming undone, especially around the eyelets, and color bleeding from suede models when they get wet. The EVA midsole can also show compression marks over time, which is more of a cosmetic issue but worth noting.

Comfort and Fit

Comfort is a big win for the New Balance 327, but getting the fit right can be tricky. Many users rave about how comfortable they are right out of the box, with minimal to no break-in period required. The cushioning is substantial enough for a full day of walking without your feet feeling tired.

However, the fit is where things get a bit divisive. The shoe has a streamlined, narrow profile, which can be problematic for those with wider feet. The general consensus is mixed: some say it runs true to size, while many others recommend going up half a size, especially if you have wide feet or prefer a roomier toe box. One reviewer mentioned, "So comfy and stylish! I have wide feet so I sized up a half size and they are perfect!" Also, be mindful that the high ankle tab might cause some initial rubbing or blisters for some people.

When it comes to arch support, opinions are split. Many find it sufficient for casual wear, but if you have high arches or need significant support, you might find it lacking. The included insole is quite basic, so swapping it out for a more supportive one is a common solution for those needing extra comfort.

Style and Versatility

If there's one area where the New Balance 327 truly shines, it's style. This sneaker is a masterclass in blending retro charm with modern aesthetics. The bold, oversized 'N' logo, the flared midsole, and the unique studded outsole create a look that is both nostalgic and contemporary. It’s a sneaker that gets noticed and complimented.

The real beauty of the 327 lies in its incredible versatility. You know what? This shoe looks good with almost everything. Dress it down with jeans, leggings, or joggers for a classic streetwear vibe. Or, dress it up with tailored trousers, skirts, or even dresses for a smart-casual look that’s effortlessly cool. It's the perfect shoe for running errands, grabbing brunch with friends, or even for a relaxed day at the office. The wide array of colorways, from neutral tones to bold, vibrant combinations, means there's a 327 for every personal style.

Quality and Durability

The quality and durability of the New Balance 327 can be a bit of a mixed bag, largely depending on the specific colorway and materials used. Generally, the shoe is considered durable enough for everyday casual wear, with the robust rubber outsole expected to hold up well over time—some estimates suggest up to 500 miles of use. The suede and nylon construction is typically solid.

However, there are recurring reports about inconsistencies. Some users have found the materials on certain colorways to feel "cheap" or "plastic-like," which raises concerns about long-term wear. A customer review mentioned, "The style is cute but they feel so cheap. The material feels like plastic and my feet sweat so much in them." Other common issues include premature fraying of stitches, especially around the eyelets, and the potential for the oversized 'N' logo to peel off on certain versions. The EVA midsole, while comfortable, can also develop compression creases over time, which affects the shoe's appearance. It's a solid shoe for its intended purpose, but don't expect it to be an indestructible tank.

Decision Matrix

Legend: ✓ = Good ○ = Average ✕ = Poor