New Balance

Fearlessly Independent Since 1906

Explore New Balance’s craftsmanship—Made in USA 990s, Fresh Foam cushioning, and a century-long commitment to independence.

Square image of a gray New Balance 990 sneaker with a red ribbon-shaped “N” swirling around it on a concrete backdrop.

The New Balance Story

An English immigrant’s arch supports evolved into an American footwear institution.

From orthopedic inserts to the 990 series, New Balance champions fit variety, width options, and domestic production.

Campaigns like ‘Declare Your Independence’ celebrate individuality and community impact.

New Balance Milestones

1906

Arch Support Company

William Riley founds New Balance in Boston.

1982

990 Launch

The first $100 running shoe sets a premium benchmark.

2018

‘Fearlessly Independent’ Platform

Brand refresh underscores values of craft and courage.

New Balance Comparisons

Side-by-side comparisons to help you choose between different New Balance models

Comparison Updated Recently

New Balance 9060 vs New Balance Fuelcell 990 v6

New Balance 9060 in gray/beige colorway featuring premium suede and mesh upper, ABZORB cushioning, chunky midsole, reflective N logo, maximalist design aesthetic, and multi-layered construction with retro-futuristic appeal.

New Balance 9060

New Balance 990v6 gray running shoes with white accents

New Balance Fuelcell 990 v6

990v6 vs 9060: Which New Balance is for you? We break down the premium 990v6 and trendy 9060 on comfort, value, and style to declare a winner.

View Comparison

New Balance Sneakers FAQ

Common questions about New Balance sneakers answered by our experts

Why are New Balance model numbers confusing?

Each number encodes series, performance tier, and version—e.g., 990v6 = series 990, version 6.

Are all New Balance shoes Made in USA?

About 4 million pairs annually are made in U.S. facilities; many lifestyle models are imported.

Do they offer wide sizes?

Yes—multiple widths from 2A (narrow) to 4E (extra-wide) in key running and lifestyle lines.

Find Your Perfect New Balance Sneakers

Explore our comprehensive New Balance reviews, comparisons, and style guides to make the best choice for your lifestyle and needs.