Adidas

Impossible Is Nothing

Discover Adidas' legendary sneaker innovations—from the Stan Smith to Ultraboost—and explore the brand's ‘Impossible Is Nothing' philosophy.

Adidas

The Adidas Story

Born from Adi Dassler's post-war workshop, Adidas turned performance spikes into a global cultural symbol.

Dassler pioneered lightweight spikes that carried Jesse Owens to four Olympic golds and set the tone for athlete-driven product design.

Today, Adidas blends sustainability and technology—parley ocean plastics, 4D printed midsoles—while remaining a fixture in fashion and sport.

Adidas Milestones

1949

Founding & 3-Stripe Trademark

Adi Dassler registers ‘Adidas Sportschuhfabrik' and the 3-Stripe mark.

1970

Superstar Revolution

The leather Superstar becomes the NBA's go-to and later a Run-D.M.C. icon.

2025

‘You Got This' Era

Adidas refreshes its 20-year ‘Impossible Is Nothing' platform with a new empowerment focus while keeping performance at its core.

Adidas Sneaker Reviews

In-depth reviews and analysis of most popular and innovative Adidas sneaker models

Adidas Sneakers FAQ

Common questions about Adidas sneakers answered by our experts

Do Adidas shoes run true to size?

Most lifestyle models fit true to size; performance running styles often fit snug—consider half-up sizing for wider feet.

What does the 3-Stripe logo represent?

Originally a design to add stability to track spikes, it evolved into Adidas' signature brand identity.

Is Adidas committed to sustainability?

Yes—initiatives include shoes made with ocean-recycled Parley yarn and a roadmap to climate-neutral operations by 2030.

Find Your Perfect Adidas Sneakers

Explore our comprehensive Adidas reviews, comparisons, and style guides to make the best choice for your lifestyle and needs.